Robert Sterling Yard (February 1, 1861 – May 17, 1945) was an American writer, journalist, and wilderness activist. Born in Haverstraw, New York, Yard graduated from Princeton University and spent the first twenty years of his career in the editing and publishing business. In 1915, he was recruited by his friend Stephen Mather to help publicize the need for an independent national park agency. Their numerous publications were part of a movement that resulted in legislative support for a National Park Service (NPS) in 1916. Yard worked to promote the national parks as well as educate Americans about their use. Creating high standards based on aesthetic ideals for park selection, he also op...